​​​Lori Vrebosch​

Core Competencies

Marketing Collateral Content Design
Creative & Business Copywriting & Editing
PR & Corporate Communications
Advertising Plans & Channel Marketing
Plan, Program & Project Management

Corporate, Product & Service Branding
Search Engine Optimization & Strategy

Business Plans, Strategic Reports & ROI

1997 - BAA, Business Administration​

Trent University, Peterborough, ON​

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1993 - General Arts & Science

Durham College, Oshawa, ON

Computer Skills ​

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MS Office, Adobe Illustrator, Photoshop, InDesign, Corel Draw, Sage Act 2012, Filemaker, Salesforce.com, Goldmine, Constant Contact, Survey Monkey, Simply Accounting, Internet Explorer, Mozilla Firefox, Windows, Google Ads, Google Analytics,  PC / Mac user.

Employment & Entrepreneurial Work History

POSITION:  FREELANCE MARKETING CONSULTANT • 08/15– PRESENT
​CLIENTS:  CLIENT LIST PROVIDED ON REQUEST - Southern Alberta

- New creation and/or redevelopment of print and online marketing collateral.

- Consultation, creation, and execution of social media strategy, plan and presence.  

- Development, implementation and staff training to utilize various CRM databases.

- Introduction and management of comprehensive SEO/SMO software platform for combining, streamlining, emaling, and optimizing various online promotions

- Development of copy, press releases, articles, and other communications related materials.​

- Performing in-depth market research to develop competitive reports, SWOT analysis, multi-year 

  marketing plans, and other online and offline promotional campaigns.

- Consultation, evaluation and assessment of compliance to achieve and maintain FDA and other

   required or desirable certification(s).

- Administrative assistance, office management, computer maintenance, staff management, etc.

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TITLE:  MARKETING DIRECTOR • 01/11– 09/11
EMPLOYER:  COBALIS CORP. • Irvine, CA
Contributed to the management of several marketing initiatives that helped to establish and generate sales of an innovative new OTC pharmaceutical product.
- Developed a marketing plan, including timelines, staff requirements, execution, and budgets.
- Coordinated and implemented an aggressive public relations program which included DRTV, ​

   social media, email marketing, press release submission, and other traditional media.
- Developed written and graphic marketing collateral, including press releases, ads, trade-show

   promotions, sales materials, event booths, blogs, whitepapers, emails, updates, etc.
- Managed SEO and SMM initiatives, emailing, and online consumer promotional programs.

 

POSITION:  FREELANCE MARKETING CONSULTANT • 03/10 - 03/10 – 01/11
CLIENT:  SIMPLY MARKETING INC • Vancouver, BC
Project managed a diverse set of initiatives involved in the pre and post development of two new herbal beverage products and their North American mass-market launch.

- Performed intensive industry research and developed marketing and branding strategies for

  both new and existing products. Developed a marketing communications “Launch Plan” which

  included International Press Strategy, wwriting press releases, on and offline promotions, etc.
- Managed marketing, PR and advertising initiatives while building media relationships.
- Hosted a major product sampling event and the development of a strategic focus group study.
- Sourced, retained and managed two leading SEO Management Companies.

POSITION:  MARKETING & COMMUNICATIONS MANAGER • 09/05 — 01/10
​EMPLOYER:​  WESTRIDGE LABORATORIES • Santa Ana, CA
Built a marketing department from scratch and supervised a team of five, while managing agency/vendor relations and a budget of $1.5 million. Lead all activities in creative marketing, including events, new product development and launch, merchandising and sales support, social media, website, channel marketing and event related promotions.
- Developed creatively consistent marketing materials for use across entire marketing channel

   mix, both online and offline.
- Conceptualized and designed two top selling new product lines along with impactful launch

   plan and marketing collateral.
- Managed redesign of company website inclusive new theme, content, navigation,

   functionality, RFP, SEO, SMO, etc.
 

 

POSITION:  BUSINESS OWNER, PUBLISHER & EVENT HOST • 09/01 – 08/05
COMPANY:  SOLUTIONS MEDIA GROUP • Oshawa, ON
Initiated, launched and managed “The Ontario School Advocate” – an independent and award-winning online and print newspaper that addressed the need for greater parental involvement in K-12 public education and served over 160,000 paid subscribers across the province and beyond.  Also introduced, coordinated and hosted a widely celebrated, attended and
sponsored annual educational conference and tradeshow.
- Grew attendance of the 2nd annual conference by 40%, exhibitor participation by 30%, and

  corporate sponsorship by 25%.
- Successfully negotiated free internal distribution of the OSA newspaper with over 79% of

  school boards across Ontario.
- Developed and delivered an insightful 1-day paid marketing seminar that generated 15% of

   the company’s yearly revenue.

- Performed over 70% of print, online and event sales while leading a staff of 12-25 members

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Awards Recognition

Industry Experience

Marketing & Ad Agency​

K-12  Education

Pharmaceutical & Medical

Personal Care Products

Consumer Goods & Services

Newspaper & Book Publishing

Technology & Software

Partial Client List